Super Bowl, the creativity black hole; and Ooh Media’s grand recovery

Welcome to a Tuesday update from Unmade, on the morning after Super Bowl. The only thing that was remarkable about this year’s crop of ads was their celebrity-focused mediocrity. Below, we explore whether that even matters.

Also today in the Unmade Index: As it prepares to release its full year financial numbers next week, the share price of Ooh Media closes on a one-year high.

Today’s full post is for Unmade’s members only. Beneath the paywall is a coupon code for members-only pricing for HumAIn, Unmade’s exploration of how AI is changing the world of marketing. Upgrade today.

Not-so-Super Bowl

Shortly, the first ratings will come in for yesterday’s Super Bowl. Most commentators are expecting a big, big number, thanks to the cultural roar created by Taylor Swift’s partner Travis Kelce being on the winning team, along with a game that remained in doubt until the last.