Super Bowl winning marketer, Olympic gold medalist and bosses of two emerging codes join Sports Marketing Summit line up

The man responsible for running the digital strategy of one of the most successful NFL franchises of recent years, the Seattle Seahawks, will share the latest strategies from the US at the upcoming Mumbrella Sports Marketing Summit.

Kenton Olson, director of digital and emerging media for the Seattle Seahawks, has been responsible for digital media at the 2013 champions for nearly a decade, helping them engage one of the most passionate supporter groups in the world with millions of followers across their social media platforms.

Kenton Olson has led the Seahawks’ digital growth for nearly a decade

He is joined on the line up for the June 21 event by Olympic Rugby Sevens gold medalist Emma Tonegato, while the heads of Netball Australia and the NBL, Marne Fechner and Jeremy Loeliger, also join the program.