Supercheap Auto and Bosch team up to launch auto service centres

August 22, 2017 9:13

Engineering and appliances giant Bosch is joining up with retailer Supercheap Auto to launch a chain of auto service and repair workshops next year, in a move that could trigger the search for the new venture’s agency.

Supercheap is branching out into service centres in partnership with Bosch

The new brand, to be called ‘AutoCrew – Powered by Supercheap Auto’, will be affiliated with Supercheap’s retail outlets and brings Bosch’s global AutoCrew brand to Australia for the first time.

Supercheap’s managing director, Chris Wilesmith, said the combination of Supercheap’s retail experience and Bosch’s technology and ability to service modern cars made the partnership a strong offering.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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