Supercheap Auto brings back Big Break ad competition

March 10, 2017 12:19

Two years after it first launched the competition, retailer Supercheap Auto is bringing back its Big Break competition challenging consumers to make an ad for the brand.

The winner of the Supercheap ad competition will see their ad run throughout the Supercar season

The consumer-generated content competition first launched in 2015 – taking a leaf from the playbook of Doritios in the US with its “Crash the Superbowl” strategy – with entrants vying to have their ad run during the broadcast of the Supercheap Auto 1000 at Bathurst in October.

This year the brand is offering a first prize of $20,000. The winning ad will also have a media spend of $160,000 to back it during the 2017 Supercar season.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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