Surf Life Saving Australia debuts $1m awareness campaign celebrating diversity
Surf Life Saving Australia has launched its biggest above the line advertising campaign focusing on diversity, after winning $1m worth of airtime from SBS.
Created by KWP, the agency entered SBS’s Diversity Works Challenge, winning the inventory across SBS’s TV and digital outlets in May.
Diversity-yes
Redefining marriage -no
(sbs_) Surf lifesaving Australia, stick to surf lifesaving, not (telling how) trying to run Australia! Or how to vote on non-hetero sexual marriage. If you don’t discriminate don’t make a 100% discriminatory advertisement against the Australian populace. SLA using cheap divisive advertising, your management committee has shown it’s true objective colours along with sbs television!!!!! By the way we have the right and should discriminate!!!