Advertising professionals set for disappointment at pay rise time

Advertising and marketing professionals may be setting themselves up for disappointment this year as more than half expect to receive a pay rise or a bonus, but only a third of managers intend to provide it, new research shows.

In a survey of 480 marketing, media, advertising and PR professionals, by Mumbrella’s sister title The Source, per half (62%) of respondents said they were expecting a pay rise, bonus, or both, in 2013.

But they also said they do not believe they have entirely moved on from the Global Financial Crisis as just over half (52%) said they were still feeling the impact of the GFC, and just under a third (29%) said they were not sure it was over.

Only a third of managers said they were planning to increase staff remuneration in 2013 (32.3%).