Sushi train ad for Purina poised for export to cat-crazy Japan
An ad for Purina’s Fancy Feast brand featuring a party of cats sat around a sushi train is to be exported to cat-crazy Japan.
The ad, made by Sydney’s Banjo Advertising, has amassed more than 160,000 views on Banjo’s YouTube channel and a further 230,000 views via Yahoo! Japan, the country’s most popular search engine, since it aired at the end of February.
The Fancy Feast product exists in Japan but under a different brand name, and Nestle Japan’s marketing director is in discussions with Banjo about reworking the local brand into the ad for the Japanese market.
Those Kiwi cats are such professionals!
@ Jean, if you think the cats are clever you should see the sheep.
I recall this spot got heavily criticised here but is does really resonate with cat lovers, and it doesn’t matter what the non humans think of it.
I’m delighted by this TVC every time it airs!