Suzuki names its cars ‘the best in the universe’ in new campaign
Suzuki has anointed its cars ‘the best cars in the universe’ via its own ‘official body’ for evaluating, recognising and celebrating automotive excellence from across the universe, the ‘Universal Automotive Authority’ (UAA).
The campaign, created by Deloitte Digital, recognises that Earth is the ‘funnest planet’ in the universe, and as Suzuki’s are the ‘funnest car’ that makes them the best in the universe.
Suzuki general manager of automobiles and ‘chairman of the UAA’, Michael Pachota said as the exploration of space has kicked off again, with the launch of Space X, it was time to recognise what the universe had to offer.
