Suzuki unveils new campaign via Deloitte Digital that doesn’t try to sell cars, but repurposes them
Deloitte Digital has unveiled the latest campaign as part of Suzuki’s ‘For Fun’s Sake’ brand platform. The brand isn’t trying to sell cars in the Suzuki Rooms campaign, but is instead encouraging existing Suzuki owners to think of their vehicles as extra ‘rooms’ to make the most of while cooped up in lockdown.
The brand said that the campaign “repositions the benefits of cars at a time when Australians are driving less and staying home, often in a crowded or cramped environment”.
Points for not mentioning the pandemic. This is well done, and far better than hearing about brands that are there for us or in it together.
The sad thing about this is how many people are actually living in their cars right now.
So many people have no option but to live out of their cars. So sad that this went through the approval process and no one thought to call it out. No one thought that it might be disrespectful and tone deaf. As an industry we have a responsibility to our community. Suzuki, please re-think. Understand the sales pressures and the need to stand out, but let’s do it respectfully and aware of the world we are a part of.