Swinburne reveals Re:act road safety campaign winners
Swinburne University has announced the winners of its Re:act 2018 road safety campaign.
The announcement:
Young road users and the growing number of trucks on Melbourne’s inner city roads were the focus for Re:act’s 2018 road safety campaign for 18-25 year olds.
The Australian Trucking Association is proud to be a partner in the Re:act program.
The ATA partnered with strategic creative agency Hard Edge for the challenge and will use the results to inform the design and messaging of the safety exhibition inside the Volvo ATA Safety Truck (powered by BP, protected by NTI).
Not only has the Re:act project allowed us to engage with a young audience, but we have been able to gain insights into how they want to hear road safety messages and how they want us to communicate with them.
This is a chance for the ATA to gain insights into possible future directions for the Volvo ATA Safety Truck safety exhibition and displays, and ensure this great resource is as effective as possible in educating drivers and future drivers about how to share the road safely with trucks.
More information here: http://www.truck.net.au/public.....fety-truck