Swinburne University the latest university to pitch its media account, appointing Initiative

Swinburne University has appointed Initiative as its media agency making it the latest in a raft of major universities to pitch their media account in the last 12 months.

The account was previously held by Melbourne full service agency Venus Advertising, with the appointment coming after a competitive pitch.  It is thought to be worth around $2m a year.

Swinburne’s pitch comes just a week after Macquarie University appointed 303Lowe as its agency of record while Deakin University appears to still be pitching its media some nine months after the pitch was originally called.

Many of the media pitches are thought to have been called in anticipation of the federal government’s proposals for the deregulation of the university sector which has stalled in the Senate in recent months.