‘Live’ retail digital campaign to run at Swinburne University

Hello I’m Venus and oOh! Media will run a live retail digital ad campaign at Swinburne University tomorrow.

The announcement:

Swinburne University and agency Hello I’m Venus has joined with oOh! to develop a unique campaign which sees consumers themselves become the ‘star of the ad’ in a move to promote the wide range of courses Swinburne has on offer.

Swinburne’s ‘star in an ad’ campaign is a first in Australia – using digital technology to invite consumers to have their photo taken from an in-centre activation, which is digitally overlaid onto their chosen ‘career background’ and then broadcast across all portrait digital panels in Westfield Chadstone shopping centres.