Swisse taps into the adventurous nature of children to launch kids range of vitamins
Swisse has launched its latest range of vitamins for kids, tapping into the sense of adventure children feel when exploring their backyard.
The ad uses Swisse’s brand platform, ‘The Quest Continues’, which launched earlier this year, by highlighting the small quests experienced by children.
The campaign was created by Noisy Beast, which was acquired by Swisse in August 2017.
