Swisse teams with Masterchef personality George Calombaris in new vitamin campaign

Vitamin brand Swisse will launch a new campaign during the screening of tonight’s Masterchef, featuring its global ambassador and TV chef George Calombaris.

The campaign, produced by Noisy Beast, consists of four separate advertisements featuring Calombaris shopping for fresh produce and speaking with suppliers at the South Melbourne Markets.

“We’re really excited to be bringing something new to this campaign by filming in a live setting, and the fit could not be more perfect for George.” said Michael Howard,  Swisse director of marketing & sales.

“His vibrant personality and genuine passion for fresh and healthy produce is captured naturally as he interacts with locals and learns about their offerings.”