Switch Media makes two Euro appointments including Märta Rydbeck as managing director
Australian video tech company Switch Media has made two hires as part of an expansion into the European market.
Märta Rydbeck has been appointed to the role of managing director for Europe, the Middle East and Africa (EMEA).
Rydbeck has extensive experience in the media and technology sphere, previously holding positions with Eurosport Television, Ericsson Broadcast and Media Services and Dotscreen.

Märta Rydbeck joins Switch Media as its managing director for EMEA
 
	
They really keep flogging the same horse, more sales people will only amplify their inability to deliver. Can’t see them having a point of difference in market