SXSW Sydney: GroupM global CEO says ‘I don’t think advertising is very good today’

October 19, 2023 10:38

GroupM’s global CEO argues that advertising needs to earn its place in the world, and to do so, it needs to be better.

Speaking at SXSW Sydney this week, Christian Juhl said he takes his responsibility as global CEO “really seriously” and one of the reasons he took the job was because he believes in the power of advertising, but wants to improve it.

Juhl (left) speaking at SXSW Sydney with Today presenter Brooke Boney

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.