Sydney agency behind Sherlock companion app which has hit number one in 26 countries
An Australian digital agency is behind a new companion app for BBC show Sherlock which has reached the number one app spot in iTunes in the UK and 25 other countries and number 31 in Australia despite the third series of the franchise having no release date as yet here.
Sherlock: The Network, created by The Project Factory, is a companion app which allows fans of the series to solve ten new mysteries using a series of clues dotted throughout the game.
The Project Factory group executive director Guy Gadney told Mumbrella: “In its first week, Sherlock: The Network has topped the app charts in 26 countries around the world. For a free app, this would be good, but we are most proud about the fact that this proves people will pay for quality interactive content.
“All the feedback we have seen on social media says that people see the value in this sort of extension for a TV series.”
Nice Australia day gift to see an Aussie agency behind a global success.
Well done guys!
Fantastic idea and execution.
Great to see more world chart topping apps coming from Australia.
Thanks Ashton 🙂
The Project Factory have been doing some great work recently – mostly unseen and uncredited.
Well done guys.
Dan
Ah, that explains why we’ve actually got it in the Australian iTunes store now. I wasn’t expecting to see it until after Channel 9 bothered to air series 3, whenever that might be. Very pleased to find out it’s an Aussie production though, it’s a great app.