F.Y.I.

Sydney agency Radar appointed to Abu Dhabi Tourism’s local account

January 30, 2013 4:32

Creative agency Radar has been appointed to the online advertising account of Abu Dhabi Tourism locally.

The announcement:

Surry Hills based creative agency RADAR is feeling more than just the summer heat, recently winning Abu Dhabi Tourism’s local online advertising account.

The win involves the creation and development of two streams of communications, B2C (travelers) and B2B (travel agents), and covers multi-channel online advertising and microsites for both. After commencing strategy work and a first phase market test in mid-December last year, which outperformed all KPI’s, the full campaign is set to launch in early March.

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