Sydney agency’s campaign for Jim Beam goes to the US

Tim Burrowes

January 27, 2009 10:18

Boutique Sydney agency The Works has had a major breakthough, with its campaign for Jim Beam to run in the US.

[youtube=http://au.youtube.com/watch?v=BMdiRkiYREU]

“The Girlfriend”, featuring a hot woman with a foreign accent talking about how her perfect bloke is a bit fat and has a hairy back, ran in Australia last year.

And the bourbon brand has turned its back on its US incumbent, BBDO, in the hope that it captures the imagination of American men too, Ad Age has reported overnight.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.