Sydney Film festival appoints Boccalatte

Sydney Film Festival has appointed visual and brand communications studio Boccalatte to handle the  marketing and advertising campaign for this years event.     

the announcement:

Visual and brand communications studio, Boccalatte, will create the integrated marketing and advertising campaign for the 2011 Sydney Film Festival. The appointment comes off the back of two highly successful campaigns from Boccalatte in 2009 and 2010, which saw festival audience numbers grow by 40%.

The Sydney Film Festival began in 1954, making it one of the longest running events of its kind in the world. The festival runs for two weeks each year in June and showcases Australian, international and alternative films. In December last year, UNESCO named Sydney as an “International City of Film” and the festival is the jewel in that crown.