F.Y.I.

Sydney Mardi Gras teams with Optus and mixitup

February 24, 2012 9:29

The Sydney Gay and Lesbian Mardi Gras has assigned Optus to be the official digital rights partner to produce video programming of the parade, behind the scenes and festival highlights for mardigrastv.org.au. The concept and partnership was devised by independent brand entertainment company mixitup.

The announcement:

Thursday Feb 23rd 2012: Independent brand entertainment company mixitup, Optus and Sydney’s Gay and Lesbian Mardi Gras have today announced a groundbreaking deal whereby Optus has become the official digital rights partner for the 2012 Sydney Mardi Gras Festival.

The deal is a major coup for the iconic Sydney Mardi Gras, with Optus signing on to produce and distribute exclusive video programming, including a special onehour package of the world famous Parade, behind the scenes footage and festival highlights.

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