Sydney Opera House spot by The Monkeys wins ad of the month
The Monkeys’ ad for the Sydney Opera House – the Ship Song Project – has won its first award, Mumbrella’s ad of the month.
The ad of the month for July took 10 months to produce and is the first work by The Monkeys for the Opera House.
I would have really liked it if it wasn’t such a rip off of the famous BBC ‘one perfect day’ video.
Surely the Monkeys would have seen that video too.
Love it! Gives me goosebumps every time. Great work from The Monkeys.
Nice one Monkeys!
Beautiful piece.
http://youtu.be/WJpQJWpVJds
Looks and feels great, but given the talent – both architecturally and musically – surely there could have been more?
As a piece of film/music I absolutely love it.
But what am I supposed to do? Visit the opera house more often? Celebrate it’s birthday? I’m really not sure.
(I’m quite prepared to be called a bit slow here, but without additional information I don’t get it – and I so wish I did!)
This is a seriously great ad… beautiful stuff.
WOW………….what a beautiful piece of work I thought…. until I clicked on B.K’s YouTube link and realised I had just bought the cheap Chinese knock off 🙁
It’s a beautiful piece of work. That’s for sure. But with 120,000 views and a format that won’t work on TV, how much of the population is REALLY going to see this piece?
I think the ad and all the references to the Ship Song Project in social media by the artists involved will be effective in creating intrigue about the Opera House in new target markets. As someone not from Sydney, the Opera House will be more top of mind as a destination for Australian performance for me – rather than just experiencing the architecture. I love that they focused on the performance that happens in the guts of the building.
Perfect Day much better….
How is it a rip-off of the BCC spot? It’s hardly earth-shattering to bring together multiple artists.
At least the SOH spot has the common thread that they’re all actually performing in our around the SOH!
Great spot. Kudos to all involved.
It’s good but a blatant rip off of this (which was filmed in one take – why did it take the Monkeys 10 months?):-
https://www.youtube.com/watch?v=PglfNDepTyQ
Blatant Rip Off!!!
How very dare you!!!
It’s a ‘homage’ when the Monkeys do it.
And a rip off when someone else does it.
It’ll be interesting when someone pays ‘homage’ to some of their work.
I have a feeling the cheeky little primates, might be throwing their bananas out of their trees.