Sydney radio ratings: Fordham remains on top of breakfast as lockdown continues to deliver talkback boost

October 7, 2021 10:08

2GB’s Ben Fordham has kept the title of the #1 breakfast show in Sydney, with a significant swing towards the talk radio host and away from KIIS 106.5’s Kyle and Jackie O in the sixth GfK metro ratings survey of 2021.

Fordham recorded a two percentage point increase in breakfast share, rising to a 18.8% share, while Nine’s 2GB also had a great book overall seeing a 1.2 point bump to finish with a 16.4% share. This is his highest ever survey result.

Ben Fordham held onto his audience this survey

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics