Sydney Sweeney drives ‘unprecedented customer acquisition’ for American Eagle
Sydney Sweeney has great jeans - and they drove shares up 25% overnight.
American Eagle Outfitters has declared its controversial ‘Sydney Sweeney has great jeans’ campaign an overwhelming success, with the company’s CMO telling investors “the campaign has generated unprecedented new customer acquisition.”
Chief Marketing Officer Craig Brommers made the announcement during an earnings call Wednesday.
“To be clear, that consumer acquisition is coming from every single county in the US,” he said. “This momentum is national, and it is pervasive.”
