Sydney University targets MBA students with ‘Me, first’ campaign
A new campaign for Sydney University aims to connect with students considering an MBA.
It marks the first major marketing push since the University renamed the Faculty of Economics and Business to the University of Sydney Business School in January 2010.
Created by ad agency Gho, the work entitled ‘Me, First’ involves a series of outdoor, print and online ads.
The campaign also involves an experiential component, with street chalking and a photo booth featured on the Sydney University campus.
Good insight – most MBAs do have a ‘me first’ attitude.
‘me, me, me … all about me’ was unfortunately voted down.
Less about the copywriting and more on the imagery used – doesn’t it seem like everyone is copying RMIT, who were the pioneers in using black and white “serious/ determined looking” hero shots in their advertising? Then followed Swinburne, who have even swiped the same colours – red and black in their logo, and now the University of Sydney are featuring these same hero shots. Come on Gho, something a little different perhaps??