Sydney Zoo appoints new head of marketing
Michelle Rowling is moving from Luna Park to Sydney Zoo
Sydney Zoo has appointed Michelle Rowling, former head of sales and marketing at Luna Park, to lead its marketing efforts, following its recent acquisition by Hammons Holdings.
The zoo has also appointed Michael Kelly as its new chief executive officer as it looks to expand under its new owners ahead of the opening of Western Sydney International Airport next year.
Rowling spent four years at Luna Park Sydney, recently helming the iconic venue’s 90th birthday celebrations throughout 2025. Prior to this, she spent seven years in various executive sales roles at News Corp, was the marketing manager at Bankstown Sports Club for five years, and was group account director at McKenzie Partners.
