Sydney’s New Theatre rebrands

Alternative theatre company New Theatre has rebranded to mark its 80th anniversary.

The idea behind the new visual identity of the Sydney theatre, which has its roots in communism in the 1930’s, is to represent the brand’s history of breaking new ground in contemporary theatre and turning well-known plays on their head.

Collateral for the new season, theatre signage, posters, a promotional video and floor media are part of the revamp, which was devised by Interbrand Sydney.