T-Mobile flashmobs again
Telco brand T-Mobile summoned a flashmob for a second time in London. On this occasion, it was to persuade 13,500 people in Trafalgar Square to join in a rendition of Hey Jude.
T-Mobile’s first big flashmob production was when hundreds of dancers took over Liverpool Street station for a performance that then became an extended ad break.
My unabridged thoughts can be found here – http://tinyurl.com/t-mobile-rant – but in a nutshell, I think they’ve fallen foul of their prior success. Even though the last event was orchestrated, there was still a joyous spontaneity about it. The fact that they ran teasers for this one with a Hollywood-style soundtrack, telling people to be there, made it more like an event trying to get into the Guinness Book of Records.
I fear it lost its soul and became a little gratuitous.
Gary Glitter was there?
http://img11.imageshack.us/img.....litter.jpg
Simon,
Are you saying that a telco that finally, almost by accident, hits a chord with its customers, would squeeze every last drop from rehashes of the same idea?
That would never happen with Telstra, BigPond or Optus.
Oh.
You took the words right out of my mouth, AdGrunt. Rabbit stew, anyone?