Mates celebrate success in first TAB campaign by Whybin\TBWA
The first creative work by Whybin\TBWA Sydney for Tabcorp betting brand TAB launched this week, building on the ‘How’s your form?’ campaign released last year.
The campaign, spearheaded by two TV ads, evolves the story of mates celebrating a TAB win and communicating their success by doing spontaneous celebratory moves – ‘robot’ and ‘hula’. The ads feature the ‘magic moment’ soundtrack used in the previous campaign launched in August last year and developed by BWM Sydney.
‘Hula’
this has been out for ages no?
anyway, i like
So this is new work?
Jesus the boys at BWM should feel very pissed off and those at TBWA very ashamed.
Because, like, the TAB exists because punters always win.
BWM should feel rightly aggrieved. A ringing endorsement of their work. And those agencies put through the pitch-process should be apologised to. Crook form TAB.
I think the writers of Gavin and Stacey are probably due some credit for the two mates doing the robot.
Excuse my anonymity but my wife may be reading. I visit the TAB on most days for the odd flutter and I think I speak for all TAB goers but there’s nothing more irritating than the gloating winner (or the abusive loser.) It’s the unwritten law of the TAB – you’re humble with the wins and sportsmanlike in the loss. I think these two gloating gents would be regarded as tossers.
So
a) it’s just a straight continuation from the previous work – I think Roger’s comment is a good one, but surely the client has mandated this? They’re the ones that should be ashamed.
b) The big issue I have is that it was a flawed concept from the start. It’s everything that’s wrong about gambling advertising – do we really buy the idea that gambling is glamorous and fun? Forget celebrating the sporting event you’re supposed to watching, it’s all about the $$s you won at the TAB. For my 2 visits to the TAB every year (Melb Cup and the AFL GF), the gathering of human flotsam and jetsam in your average TAB just makes you sad, and it’s no better in a pub, where the sad sacks that sit in the TAB corner all day are definitely NOT doing the robot.
I really hate this ad (just in case that wasn’t clear :-))