TAB pushes for punters to download Government’s COVID Safe app

May 27, 2020 10:29

Betting company TAB has told punters that if they want to come out to “play”, they will need to download the Government’s COVID Safe app.

The stirring ad shows an empty stadium overrun by seagulls, and attempts to remind consumers of the joys they are missing due to the current restrictions.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Cam Blackley COVID Safe M&C Saatchi TAB

5 COMMENTS

BriznEyland 27 May 20

Nice work – if I am the heartland demo for this, its fab.
Well played.

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Niko 27 May 20

Don’t we usually associate seagulls with hot chips? I’m sure a bucket of chips with a generous dollop of tomato sauce on top placed in the middle of the SCG would have been even more effective.
#bringonthefooty

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Duncan 27 May 20

A gambling company giving a lecture on downloading a tracking app for health purposes – now I’ve seen everything.

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Anonymous 27 May 20

Odds-on they don’t.

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De Goey 27 May 20

Those Seagulls are obviously Pies fans Niko.

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