Tabcorp appoints Sportsbet marketing GM, Luke Waldren, following restructure
Sportsbet’s GM of marketing, Luke Waldren, has jumped ship to join rival Tabcorp as the two companies shake up their media and marketing operations.
Waldren will join Tabcorp as EGM of its wagering and media arm following a restructure earlier this year that saw CMO Megan Magill depart.
Tabcorp’s restructure saw the company spit into three divisions – wagering and media, gaming services, and lotteries and Keno – with each being responsible for their own marketing.