Tabcorp recruit former Socceroo goalkeeper Mark Schwarzer to front World Cup campaign

Miranda Ward

June 3, 2014 1:02

Tapcorp is gearing up for the 2014 FIFA World Cup with a new campaign featuring former Socceroo goalkeeper Mark Schwarzer.

Created by Whybin\TBWA and its Digital Arts Network (DAN) Sydney, the campaign features Schwarzer encouraging people to ‘Back Gold’ by backing Australia and Brazil.

https://www.youtube.com/watch?v=ri6Z-jfCDJc

Whybin\TBWA’s group head Adam Lee said: “Ideally, Australians will be supporting the Socceroos in the World Cup. However, backing a second team dramatically increases people’s excitement through the entire tournament.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.