Tabcorp strikes agreement with News Corp to set up new punting venture in the UK

December 10, 2015 10:12

Australian gaming giant Tabcorp has signed a deal with News UK that will see the business enter the UK in partnership with the country’s biggest daily newspaper The Sun.

The 10 year deal for the development of the an online wagering business in the UK and Ireland under the banner of Sun Bets, will allow Tabcorp to tap into The Sun’s audience of football fans.

Tabcorp hopes to leverage the 10 million readers of the paper, 1 million of whom are football fans, across existing Sun properties including print and digital as well as sports and racing products including Dream Team FC, Favourite and Goals.

David Attenborough, managing director and chief executive of Tabcorp, said the partnership gave the company a foot in the door of the giant $7 billion online gaming market in the UK and Ireland.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Jack B Nimble 10 Dec 15

Despite this deal, I am confident that Rupert Murdoch’s Sun will produce fair, accurate and balanced coverage of the issue of problem gambling. Rebekah Brooks is, after all, a person of great integrity.

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