TAC and Taboo launch road safety platform ‘Vanessa’s Place’
TAC bring's "tiny home" to Victorian Gen Z
The Transport Accident Commission (TAC) has unveiled Vanessa’s Place, a new road safety platform aimed at engaging young road users, developed by Taboo.
The announcement:
Young people are over-represented in road fatalities, yet remain one of the hardest groups to reach through traditional messaging. The issue isn’t ignorance or apathy — young drivers know the rules. The challenge is whether those rules feel relevant in the moment.
