Fairfax launches campaign for newly-acquired AFL fantasy website Ultimate Footy

Fairfax sports journalist Michael Gleeson explains the rules

Fairfax has launched a campaign to promote Ultimate Footy, an AFL fantasy football website that it quietly acquired in September last year.

Victoria’s Transport Accident Commission is sponsoring the site, which goes head-to-head with the Herald Sun’s Supercoach and AFL Media’s Dream Team.

Details of the deal to acquire the popular site remain unclear as Mumbrella went to press.