TAC recruits pro cyclists for road safety education campaign

Victoria’s Transport Accident Commission (TAC) has recruited experienced cyclists for a new campaign to educate riders on how to travel safely in an effort to reduce the death toll across the state.

TAC campaign

The new work, created by the TAC’s internal team and freelance filmmaker and director Chris Phillips, features professional rider Peta Mullins and riding commentator Matt Keenan as they ride around Bendigo and Victoria, demonstrating safety tips for other riders.

https://www.youtube.com/watch?v=R5dBleu4cSA&t=30s

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