The most recent radio ratings survey is the last release of comprehensive data until at least September as COVID-19 takes its toll on the medium’s ability to measure its audiences. So with this data now the last set the networks can rely on for a while, advertising revenue tumbling, and pay cuts across the board – what is it that’s keeping content bosses up at night? And what does success look like now everything’s been turned upside down? Vivienne Kelly chats to them to find out.
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What’s keeping the radio bosses up at night?
