These days, a word much overused by media wankas like myself is engagement. It's all very well getting your media property in front of a punter, but do they engage with it? Well, this morning, I've been engaging the hell out of my copy of the Australian. I've been holding it...
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Digest: Droga 5's Telstra community project revealed?; Word-of-mouth wallies; Media agencies grow a pair; Masterchef - the magazine