Advertising

Coca-Cola takes low sugar battle to rival Pepsi with launch of Coke Life marketing crusade 14

Ad spend growth in Australia set to lag behind global average, Dentsu study claims

Cruise line insists primetime brand funded Channel 7 show is ‘authentic and genuine’

Dan Wieden: creative need to ‘rethink’ advertising business

Wild Turkey Bourbon asks viewers ‘what are you bringing to the table’ in new TVC 17

Qantas barred from advertising in the Financial Review, after Virgin named ‘preferred airline’ 15

HuffPo global boss: native advertising ‘adds value for everybody’ 5

Cookies ‘fundamentally flawed’, says Facebook as it rolls out Atlas ad serving platform 5

Turkish Airlines dives into a media opportunity 4

WPP reports record profit growth despite ‘strong currency headwinds’ 1

ACCC targets Reckitt Benckiser alleging false and misleading packaging claims on Nurofen 4

Vinnies hires M&C Saatchi as creative agency 1

Free TV looks to show adult content earlier and reduce complaints with new code proposals 4

Global IAA boss: no one cares about church and state when it comes to native advertising 6

Dave McCaughan leaves McCann after 28 years 1

Half of Formula One races to only be available live via pay TV following new Fox Sports deal 37

Publicis Groupe posts revenue lift in Q4 after Sapient purchase

APN media reveals 27 per cent underlying profit increase with ARN revenues up 18 per cent 1