Vinnies hires M&C Saatchi as creative agency

The St Vincent de Paul Society has awarded its creative contract to M&C Saatchi after the firm successfully pitched for the charity’s business.  

M&C Saatchi will be responsible for creative and strategic positioning of the well known brand.

St  Vincent de Paul Society NSW General Manager Julie McDonald said: “The St Vincent de Paul Society is delighted to appoint M&C Saatchi as our national agency.

“M&C Saatchi clearly demonstrated an understanding of the key challenges the Society faces and how we can embark on a journey to develop a three-year brand platform that lifts fundraising and our brand presence significantly.