HuffPo global boss: native advertising ‘adds value for everybody’
Sabloff speaking at AdTech
The Huffington Post executive overseeing its international operations has said native advertising and sponsored content can “add value for everybody” and, if done well, will not deceive readers.
As the news site edges closer to its launch in Australia – slated for the second quarter – executive editor international, Nicholas Sabloff, argued the focus should be on the quality of the content, not on who produced it.
Speaking to Mumbrella on the sidelines of the ad tech conference in Sydney yesterday, Sabloff conceded he could understand the debate surrounding native advertising but insisted it can benefit readers.
i prefer the term “camouflaged advertising.”
Native Advertising is selling the credibility of the publication for very short term gain. Especially when advertisers realise the lack of attention their “content” is getting.
“On a typical article two-thirds of people exhibit more than 15 seconds of engagement, on native ad content that plummets to around one-third.”
http://time.com/12933/what-you.....-is-wrong/
I agree with 1292
personally I get quite annoyed at being ‘tricked’ into looking at some advertising piece because it was disguised as something closer to a news or information story
the difference being news and information are ‘supposed’ to be unbiased
native advertising is purely biased promotion
Huffington Post has for years made its money from writers writing articles for the site for no pay.
There are a small number that are paid to write for the site, but the bulk o writers are not paid.
I do not read publications that does not pay all of its writers.
I really agree to this post! Based with what I’ve read here http://www.lionleaf.com/blog/w.....vertising/, it states that “Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience.” It can certainly help our marketing strategies right?
But do you also agree that native advertising is sometimes ignored because some people don’t trust it?
Ken