Facebook is a ‘broadcast platform’ and marketing faces ‘train wreck’ moment warns content strategist

Rose

Marketing is entering its seventh era which will be based around experiences with the brands which create their own “HBO moments” the ones which will flourish, according to a the chief strategy officer of the content marketing institute.

While relationship marketing, and building followers on social media, has dominated marketing thinking since 2008 in what Robert Rose deemed the ‘relationship’ era, marketers must now focus on building out their experiences via content strategies.

“For the last seven years trying to get customers to like us, follow us and be engaging,” he told the Adobe Summit today. “Engage, engage engage – it’s lost all meaning to marketing now.