Advertising

Samsung launches ‘Made for Australia’ campaign for Galaxy S5

Media agency exec turned entrepreneur: ‘Media firsts are not innovation’ 12

eBay rolls out integrated campaign targeting screen savvy online shoppers on Sundays 2

Facebook announces expanded video ad capabilities

Mumbrella Awards winners revealed

DDB’s Amir Kassaei: I’m not against scam, as long as majority of agency’s work is genuine 3

How should we be measuring PR value? 6

Audience fragmentation and the internet are not a threat say free to air network execs 8

Mail Online boss: Reliance on social sharing a flawed business model 2

Buzzfeed: You can be harsher with Aussie audiences than in the US

McDonald’s horrifying mascot “Happy” gets the horror movie treatment

AIMIA nominations now open for new committee appointees

Noisy Beast picks up Armor All full service account

New magazine on gluten free food launches

TV networks accused of ‘pushing boundaries’ on ad break length with major reality shows 17

BMF, The White Agency, Hill + Knowlton and RAPP to do battle in Mumbrella360’s live pitch

Yahoo!7 appoints Appsnack head to lead mobile strategy and advertising 5

SBS serves up 700 hours of programs and live streams for World Cup push 3