authenticity

Gen Z turning away from online openness: Snapchat

‘The way I am translates easily to the podcast format’: Drag queen Art Simone on how to make audio work

The end of perfect: How being authentic, building in public and growing trust can help you get ahead 2

Shifting brand loyalty in majority of Australian consumers: Sitecore

The creator economy: 2022’s new teleshopping channels?

Influencer marketing builds authenticity while cutting costs, says industry expert

It’s time to move beyond personalisation 

The death of the hipster: It’s time to stop spruiking your brand’s ‘authenticity’ 2

The PR industry needs to work harder to build authentic relationships with journalists

Is selling out no longer a concept for Gen Z?  5

KFC found authenticity ‘accidentally’ with HCG campaign that connected with consumers 6

Steve Coll joins panel for Mumbrella’s free event looking at what makes brands authentic

To win on social media you need fauxthenticity 15

Jules Lund: Facebook hooked in marketers like ‘junkies’ 4

Adland’s authenticity crisis 14

BMX ad was clever, but it was like accidentally sleeping with a hooker 27