Influencer marketing builds authenticity while cutting costs, says industry expert

June 17, 2021 10:55

Influencer marketing is no longer an add-on, it has emerged as an integral component of the marketing mix for the majority of brands, according to panel of advocates.

A webinar hosted by the Australia Influencer Marketing Council (AiMCO) earlier this week, featured an expert panel who shared their insights on why influencers and creators are now central to most marketing campaigns and what’s driving the growth in the channel.

The founder of influencer marketing platform, Tribe, Jules Lund

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics