Shifting brand loyalty in majority of Australian consumers: Sitecore

The majority of Australian consumers are likely to try out different brand experiences, with only 1 in 4 being very loyal to their favourite brand, according to a Sitecore report on brand authenticity.

Consumers are confident about their favourite brand because they are predictable – it meets their expectations, guarantees satisfaction and never disappoints.

Financial services, consumer technology, and consumer goods deliver the most brand loyalty, with two-thirds believing their favourite brand is open, honest, transparent and authentic.