Trust in brands drives consumer spending: Adobe study

June 22, 2022 10:06

Adobe has this week shared results from a study of more than 1,000 Australian consumers and 200 senior business leaders, which finds a strong correlation between brand trust and consumer behaviour.

Among Australian consumers, 54% say they will stop purchasing from brands that break their trust, while a majority (72%) plan to spend at least $700 more each year with trusted brands compared to the global average of 60%.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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