From all reports, we’re in for the biggest Black Friday yet, and the competition between brands to win consumer’s discount dollars looks to play right into the hands of Australia’s retail media players. Mumbrella’s Kalila Welch speaks to Zitcha’s Troy Townsend, CitrusAd’s Roger Dunn and TRANSACT’s Mohammad Heidari Far to find out how retailers are making the most of the sales period.
Retail media to ride the wave of Australia's biggest Black Friday yet
