Blue Notes

Think of people as audiences not consumers to make better content says Vice commercial head

The four pillars of the new world of marketing 9

SMI and Mumbrella to present snapshot of adspend and economic outlook 1

Sex discrimination commissioner calls for editors to commit to 30% target of female faces on their business pages 9

CHE enters content marketing fray with launch of The Newsroom 3

Economy experts says budget was ‘great for Google’

Content marketing moves to centre stage 14