Economy experts says budget was ‘great for Google’

(L-R) Matthew Melhuish, Justin Fabo, Megan Brownlow, Andrew Cornell

The CEO of the Enero Group has taken a swing at Coles and Woolworths saying their duopoly is “squeezing the life out of their suppliers” while the recent federal budget was described as “great for Google” by PwC’s Megan Brownlow.

Speaking on a panel looking at the state of the Australian economy in the first session of Mumbrella360 today Brownlow, the author of the annual Australian Entertainment and Media Outlook report, said the tight budget would see a boost for sectors including cinema attendance, out of home and direct response.

She said: “This is a great budget for Google. When the CFO demands of their CMO they want to get more accountability for their ad dollars they will turn to direct response. Google already has half of the Australian online advertising market, but they can expect a boost.”